Many businesses these days don’t bother with a website, instead they’ll just set up a Facebook page and link to that instead.

Aside from losing control of your online presence, you’re also missing out on opportunities for new business.

Let’s take a look at 6 reasons why you need a website for your small business

1. Don’t build your house on rented land

Your Facebook business page is great for keeping in touch with your clients, and it may even bring you in new business. However how you appear to people searching for you is out of your control.

You’ve probably also noticed that your public posts don’t really get much traction these days unless you keep paying money to boost them or run advertising campaigns.

Facebook and other social media platforms should be part of your online presence, but they shouldn’t be the main one as you have limited control over how and when you appear.

2. More room to tell your story

Trying to condense your message down into bite size chunks so you can compete with peoples 10 second attention span on social media doesn’t do your brand any justice.

With your own webpage you are able to invite your visitors into your brand’s story and introduce yourself to them in a way that makes them feel confident you can solve their problem. Which is after all why you are in business in the first place.

3. Show off your style

You’re different to your competition and you’re proud of being different.

Social media pages are a bit generic. They all look the same, and like it or not, they’re all saying the same thing most of the time as well.

With a website you can let your brand’s personality shine through and stand out from just being another facebook business page and be more YOU.

4. Credibility

There are a heap of studies out there over the years that have shown a website increases the perceived credibility of a business. 

Businesses with just a Facebook page are often seen as just being a hobby business or a fly by night operation.

Having a well designed website to rep your business makes you look like a pro.

5. People are looking for you online

If someone is looking for a business like yours in your area, chances are they’re going to head to Google and search for it.

How your search results appear in search engines is known as Search Engine Optimization (SEO). And whilst SEO can often be made to seem like some mysterious unicorn that only the blessed few can provide, it really isn’t.

It all starts with a correctly set up website with content and keywords that answer peoples questions and help them find you.

6. A platform for lead generation

Every business needs a steady stream of new leads to survive.

With a well set out website and a marketing plan you can put your lead generation on autopilot so your website generates new leads for you while you get on with running your business.

Think of your website as your base to launch all your marketing activities.